The Founder’s Journey:

A Story of Relentless Pursuit

Most people build a business because they see an opportunity. I built one because I hit a wall, and the only way forward was through.

I’ve believed in service for most of my life—not just as a job, but as a calling. The firm conviction that giving everything to a cause larger than yourself is the highest purpose a person can aspire to fulfill.

I enlisted in the Navy at 17, before my senior year of high school even began, after spending my entire childhood dreaming of a career in the military. I viewed it as most kids do at first, through a romanticized lens, but as I grew older, it became something more. A patriotic duty. A civic responsibility. Call it what you will—it was my one burning desire.

But I didn’t just want to serve, I wanted to lead from the front. I wanted to challenge myself, to take on roles that required skill, adaptability, and discipline.

I became a Navy Seabee, a Construction Mechanic trained in both technical expertise within the construction trades and US Marine Corps combat readiness; a community with a well-established reputation for performing miracles.

I excelled early— graduating boot camp with honors, earning top marks in my technical training, and securing a coveted “turbo crow” accelerated advancement to Petty Officer. This also meant I had priority selection for the duty station of my choice.

I volunteered for a deployable battalion. In the post 9/11 world, I wanted to be in the fight. My only request: “West Coast homeport.”

I was sent to a desk job in Europe.

Lessons I Didn't Expect to Learn

That was the first crack in my naivety: bureaucracy doesn’t always reward merit. Over the years that followed, that pattern repeated time and time again.

It wasn’t long before the illusion shattered completely. An obscure contract nullified my early promotion—then, just 15 months into a 3-year tour, my orders were cut short to force me into the Reserves for the exact same reason.

I fought it with everything I had. With the help of some serendipitous timing, even the Master Chief Petty Officer of the Navy—the highest enlisted Sailor in the force—personally endorsed my request to remain active.

It didn’t matter. I was sent home anyway. Not for misconduct. Not for failure.

Just policy.

And in that moment, I realized something that would haunt the next twenty years of my life:

You can do everything right. You can earn it. Bleed for it. Live for it.
And still lose it—because the system doesn’t have room for people like you.

The Navy didn’t just end my orders.

It took my dream, sealed it into a file, and let policy do the killing.

But I wasn’t ready to walk away.

“I had given everything, done everything right, and earned my place. But none of it mattered.”

Adapting, Overcoming, and the Cost of Never Giving Up

With no choice but to enter the civilian workforce as a Reservist, I threw myself into any job that would keep me moving forward—maintenance, fabrication, restaurant service, even a water park inspector. I applied my skills wherever I could, always hoping the next role might offer some sense of direction or belonging.

But I never quite fit.

By 21, I had already traveled the world, led teams under pressure, and solved complex problems the average person would never face. And yet in these civilian roles, none of that mattered. Experience was a footnote. Work ethic was often seen as a threat and resented.

I was told to slow down. Not to make others look bad. That I cared too much.

Leadership didn’t resemble what I had learned. Promotions came from politics or proximity, not performance. I watched corner-cutting become standard practice— pride in craftsmanship was rare.

And still, I kept pushing. Until one day, I stopped.

I hit a breaking point during a dairy installation in Oklahoma. The culture was toxic, and the standards were nonexistent. I walked away, took a Greyhound back to Michigan, and recommitted myself to my childhood dream: getting back on active duty.

The system had other plans.

When I submitted a conversion package, the command career counselor laughed me out of the room. Not because I lacked experience, but because the process wasn’t designed to recognize it. The formula wasn’t based on skill or readiness. It was based on rank, rate, time in service, and abstract projections around recruiting and retention quotas. There was a very long period where, as a Seabee, I wouldn’t even be considered for conversion.

It didn’t matter that critical billets were going unfilled.
It didn’t matter that I was qualified, ready, and willing.

The system wasn’t built for case-by-case situations.

And Reservists converting to active duty were often seen not as a solution to critical manning shortfalls, but rather as a threat— to promotion competition, to quotas, to “the way things are.”

But I wasn’t ready to give up. I adapted.

I volunteered for every augment assignment I could. I trained constantly. I pursued every school, every deployment, every opportunity the system would allow.

When policy restricted one path, I found another.

I deployed to Afghanistan. I joined a funeral honor guard and conducted hundreds of services for fallen veterans. I became the Leading Petty Officer of a mobile training team on a counter-narcotics task force— training foreign forces in small boat tactics and maritime interdiction across the Pacific as the resident mechanic, as well as the team’s mission planning and weapons expert.

In a world where nothing was guaranteed, reputation became my currency.

I had to be exceptional everywhere I went just to keep the next door open. I became known as the guy who could get things done—no excuses, no shortcuts.

With the primary goal of somehow converting to active duty, I extended whenever I could.

But even then, there were limits.

I was promoted out of jobs I loved.
Told I was “too valuable” for one role, but “not eligible” for another.

No matter how well I performed, if the policy didn’t allow me to stay, I was gone.

“In a world where my future was always uncertain, reputation became my primary currency.”

Recruiting—The Hardest Lessons in Leadership

Eventually, I got extended orders to Hawaii as a Navy recruiter—the longest I had ever been in one place.
Three years of stability. But it came at a cost.

Recruiting is one of the most toxic environments in the entire military.

Leadership wasn’t about developing people—it was about hitting numbers. Quotas came first. And when those numbers weren’t met, accountability rarely flowed upward. Good Sailors burned out. Great recruiters were broken down and discarded. People were thrown under the bus to protect the establishment.

It wasn’t about helping people— it was about making the numbers work.

None of it measured real success. It was another system that rewarded compliance over competence.

And yet, there were bright spots. I worked alongside mentors and peers who genuinely cared. I made good friends, people who fought to do the right thing even when the system made it difficult.

But the institution itself?
Rigid. Unforgiving. Resistant to change.

I watched outstanding leaders get passed over in favor of “yes-men”—people who reinforced the very dysfunction driving the mission into the ground.

And despite how much I hated the environment, I was extremely good at the job.

The Secret to My Success? Honesty.

I didn’t sugarcoat the Navy. I didn’t sell fantasies. I told the truth— even when it wasn’t flattering.

I shared my own setbacks. My frustrations. My failures.
I let every recruit know that my only goal was to treat them better than I had been.
And I meant it.

That approach worked well. So well that I submitted a package to convert and become a career recruiter— not because I loved the work, but because it was the only realistic pathway for me to remain on active duty.

The Recurring Theme: Policy Over Performance

I was denied.
Not because of my results. Not because I lacked qualifications.
But because, at the time, the establishment didn’t have room for Chiefs to convert.

That was the pattern.
No matter how hard I worked, how well I led, or how much I delivered—
It was never enough to beat bad policy.

I spent three years offering people a future I was never allowed to have.

“No matter how good I was, it was never good enough to beat bad policy.”

The Personal Toll

With every move, every deployment, every job shift, any hope of stability slowly disappeared.

Dating became nearly impossible.
Most women saw me as temporary. And they weren’t wrong, I moved around more frequently than my active duty counterparts. I couldn’t promise where I’d be six months from now, let alone build a long-term future. The Navy dictated where I went, how long I stayed, and how much of myself I had left to give. Even when I tried, there was never enough left at the end of the day.

Relationships didn’t last.
And eventually, I stopped trying.

Over time, the cycle of uncertainty, professional rejection, and constant transition wore me down.
I was tired of starting over. Tired of trying to prove myself to a system that never really saw me.

Eventually, I fell into self-destructive patterns—reckless spending, isolation, and distraction.
I convinced myself that as long as I kept chasing the next opportunity, the next challenge, the next adrenaline rush… I wouldn’t have to stop and face what was really happening.

I sought adventure as both an outlet and an escape.

Off-roading in Hawaii. Solo trips. Disappearing into the jungle, sleeping on isolated beaches.
Booking flights just to feel a sense of motion.

Moments of freedom gave me room to breathe. But they were fleeting.
The silence always caught up with me.

And in that silence, the darkness returned.

What was I really building toward? Who was I doing this for?

The deeper struggles never went away, they just waited in the quiet.

“The deeper struggles didn’t go away, they were always waiting in the quiet.”

Djibouti—The Final Test

My final deployment was the culmination of everything I had learned. In many ways, it was the capstone of my career—two years within a battlefield of politics, negotiation, and leadership under relentless pressure.

  • Thousands of personnel, all with conflicting missions, all competing for the same limited resources.

  • Different military branches rotating in and out, each with their own rules, equipment, priorities, and requirements.

  • Tensions running high, relationships strained, and critical missions on the line.

My job? Balance it all.

I had to master the art of prediction.

  • Who was doing what, where, why, and for how long?

  • Who needed what, when, and at what cost to everyone else?

  • What resources had to be in place for the next unexpected crisis?

Every decision was a domino effect. I had to make "recommendations" on who got what, in which area, and when, often without being able to provide an explanation to those affected. Planning for contingencies, like a refugee crisis, became second nature.

I was both the most sought-after and the least-liked person on base. I could make seemingly impossible things happen, but every “yes” meant someone else heard “no,” or often, “you’re getting consolidated.” Every unforeseen contingency could snowball into mission failure.

My job wasn’t about being popular. It was about ensuring the mission didn’t collapse under its own weight.

I navigated strained relationships, brokered deals that benefited multiple parties, and pulled together solutions that had second and third-order effects for whole units who would never know they were benefiting.

Outwardly, I excelled.

But internally, I was unraveling.

“I sacrificed everything to a system that regularly discarded me.”

The Breaking Point

By this point, I had sacrificed everything—stability, relationships, my family barely saw me, even financial security was out of reach. Living on savings and credit between orders made it impossible to get ahead, only exacerbated by my reckless spending and expensive trips to dull the pain. (In my defense, without those escapes, I would have broken much sooner.) I gave it all to an institution that regularly discarded me.

I felt like a guest in my own career. After everything I’d done—after giving them more than I had to give—I finally asked the question I never thought I would:

Why the hell am I still fighting for this?

The pressure and frustration that had been building for years finally caught up with me, and there were whispers behind my back. Colleagues who didn’t understand why I pushed so hard, peers who questioned my standards— but who should have known better. I ignored most of it. But by then, I was already deep in an existential fog. It got to me.

I kept doing the work, though, consistent with my hard-wired work ethic. By the time these orders neared their end, I had endorsements from multiple senior leaders to remain on active duty in varying capacities.

Except the quota always wins.

Not even the strongest endorsements can override bad policy.
The system does not bend for excellence.

The Final Realization

By the time my deployment ended, I was running on empty. Mentally, emotionally, professionally— I had nothing left to give.

I had spent two decades proving myself to a system that would never let me in. My last periodic evaluation even ranked me as the #1 Chief on base.
Good enough to put on Senior Chief. Never good enough to fulfill the dream.

I was going home to no permanent job, no home base, no stability. I had never built a life I could actually live in.
Just a string of assignments. A series of restarts. A reputation with no place to take it.

I had no family of my own. No real rest. Just the persistent need to stay afloat somehow between orders— living on credit and burning through savings just to keep going.

But the hardest part? Knowing that the last twenty years were all in vain.

Regardless of how many successful missions I led, problems I solved, or sacrifices I made, I would always be at the mercy of policies that didn’t care.

It didn’t matter that I was the best at what I did; the institution to which I had dedicated my life simply didn’t want me.

So finally, I was confronted with something I’d been trying to avoid for years: I could keep chasing approval forever… or I could let it go.

That realization hurt. But it also set me free.

An Unexpected Lifeline

Near the end of my deployment, a friend encouraged me to check out the base’s Seabee Self-Help Shop— a dusty, underused, unfunded workshop tucked into a forgotten corner of the compound.

Ironically, it fell under my department.
But I had never made time for it. There was always something more urgent. More mission-critical. More important than myself.

But for once, I listened.

I stepped into that little shop filled with donated tools and leftover materials, and for the first time in years, I built something with my own hands.

Not because I had to. Not because someone ordered it. But just because I wanted to.

And it changed everything.

It was a simple act that reconnected me to something I hadn’t even realized I’d lost.

There were no quotas. No metrics. No approval chain.
Just the quiet rhythm of creation— measured, grounded, and real.

For a few stolen hours a day, I wasn’t the Chief; someone else’s problem-solver.
I was just a guy building something for the sake of it.

It didn’t fix the damage. But for the first time in years, I remembered what it felt like to be human again.

And it reminded me that I still had something left.

Yet, even that was temporary.

New Zealand: A Moment of Clarity

After Djibouti, I was lost.

Before I left Africa, a good friend suggested something radical: Take a real break, a legitimate sabbatical.
Step away from the Navy. Step away from the grind. Put yourself at the top of the priority list— for once.

So I did.

I flew to Australia, took a long cruise to New Zealand, rented a camper van, and spent weeks drifting across the islands alone— surrounded by beauty, silence, and the uncomfortable space to think.

I’d taken solo trips before, but this one was different.

There was no next assignment to prepare for. No orders waiting at home.
Just the open road— and the quiet reckoning I’d been avoiding.

One evening, I found myself sitting by Lake Wanaka, staring at the still water and the mountains beyond it. And for the first time in years, I wasn’t thinking about the next mission.

I was thinking about my life. My future. My worth. And the truth finally settled in:

I had given my life to the Navy—my time, my trust, my future—and they discarded it like it meant nothing.

Every new DD-214 felt like a breakup letter from an institution I still loved.

That day was the crossroads.

Behind me: a dead dream.
Ahead of me: a void I refused to fall into.

Or— I could build something entirely new.

That night, sitting alone at a bar in a quiet lakeside steakhouse, I filed the paperwork online to start Five Pack Studios.

Not as a grand gesture. Not as some brilliant entrepreneurial epiphany.

It was survival.

If I didn’t start something of my own, I wasn’t coming back from that trip.

"Behind me was a dead dream. Ahead of me was an option I refused to take. Or—I could build something entirely new from the ground up.”

The First Light After the Storm

Starting Five Pack Studios wasn’t an instant fix. I came back from New Zealand still carrying years of exhaustion, grief, and frustration. But for the first time in a long time, I wasn’t lost—chasing approval or grasping for a place to belong. I had direction.

And then, something shifted.
I started to feel... lighter.

I wasn’t building for someone else’s approval anymore, or hoping someone in a position of power would finally recognize my worth.
I was creating on my own terms.

Each design, each prototype, each sleepless night in the shop gave me back a piece of myself.

I didn’t need the system’s blessing.
I didn’t need permission.

I had the freedom to build what I believed in. And that freedom started to heal something I hadn’t realized was still broken.

For the first time in decades, I imagined a future that didn’t revolve around being seen. It revolved around building something that mattered— something that would actually last.

I reconnected with old friends. I made new ones. I found moments of peace in the process, pride in the work, and meaning in my new mission.

It wasn’t perfect. But it was enough.

Enough to keep going.

Enough to believe that everything I went through— every setback, every detour— had led me exactly where I was meant to be.

The Evolution of Five Pack Studios: From Survival to Revolution

When I first filed the paperwork for this company, I didn’t have a grand, fully formed vision.

I just knew I had to create something—or I wouldn’t make it.

At the time, it was simple: I just wanted to make cool things and sell them. After years of being trapped in a system that restricted me at every turn, I needed to build something where my effort, skill, and innovation weren’t limited by bureaucracy, quotas, or someone else’s approval.

But as I started down this path, I quickly realized something:

My vision was always bigger than my immediate capability.

Phase 1: The Realization That Pushed Me Further

As I began designing, it became clear that the things I wanted to make couldn’t be produced to the quality I demanded. Compromise is not in my nature—so rather than lowering my standards, I invented the solution.

That’s how the Modular Pressure Vessel came to be— because no existing methods could achieve the results I needed.

That one innovation changed everything. Suddenly, I wasn’t just thinking about crafting individual products.

I had unlocked an entirely new way of making, and with it, Marbleized Wood was born.

Phase 2: Rediscovering Old Ambitions

That breakthrough forced me to re-evaluate everything I thought was out of reach.

If I had already solved a problem that large, what else was possible?

Besides, I’d spent my entire adult life solving complex problems for other people, pouring everything I had into results that made them succeed. I knew I had the ability, this was my chance to pour that energy into myself.

I started revisiting old ideas—pipe dreams I’d shelved years ago because they seemed impractical, out of reach, or simply too ambitious.

But I didn’t care about limitations anymore— I was thinking about how to break past them.

The Flagship Projects were born.

One of those lingering barriers centered around something I’d been thinking a great deal about: What if everyone had the resources to create on their own terms? The world would certainly be a better place.

I know what it’s like when creation is the only thing keeping you afloat. I’ve lived it. And I’ll never forget how much it can mean when the rest of your life is falling apart. I know what it’s like to feel trapped, to struggle with an uncertain future, and to find stability in making something from your heart. I also knew what it was like not to have the financial flexibility, or even luxury, to pursue those hobbies.

But I firmly believe that it’s critically important for everyone to pursue a constructive outlet. Without that, people naturally default to the destructive.

I knew what that dusty little workshop did for me, and I wanted to give others the same chance to breathe. That led to the foundation of the Create Something Initiative—a way to provide more people an opportunity to build, create, compose, and otherwise hone their craft, regardless of their financial situation.

And the more I built, the clearer it became:

Financial aid wasn’t enough. If I wanted to truly empower creators, we needed an entire infrastructure. Not just access to resources, but a system that makes it sustainable.

That’s how the Creator Ecosystem was born, as the natural evolution of the mission.

At that moment, Five Pack Studios stopped being just a business.

It became a movement.

“At that moment, Five Pack Studios stopped being just a business. It became a movement.”

Phase 3: Building Something That Can’t Be Ignored

It wasn’t enough for me to create high-quality products.

I wanted to prove something bigger—that a business can succeed without exploiting people, without lowering standards, and without following the same corporate greed playbook.

So, the vision evolved to challenge everything wrong with modern industry:

  • A sustainable marketplace where craftsmanship and innovation take priority over mass production, and fees are reasonable.

  • A reinvestment model that funds creators, ensuring financial aid and wellness programs through Solace, and subsidized promotion opportunities through Luster.

  • A Kickstarter model turning backers into micro-investors, allowing me to repay and benefit even more people who believe in the vision.

  • A commitment to fair wages—because nobody should have to work two jobs just to survive.

  • A challenge to the industry—if competitors want to keep up, they’ll have to rise to the same ethical standards or be left behind.

Phase 4: The Mission That Brings It All Together

The more I built, the clearer it became:

Five Pack Studios exists to prove what most people have stopped believing—that success doesn’t have to come at someone else’s expense.

This is why I’m inviting others to be part of it—not just as customers, but as Founders in a movement that redefines what a company can be.

  • Instead of chasing trends, we create legacies.

  • Instead of extracting value, we build and reinvest.

  • Instead of hoarding profits, we share success.

This isn’t just a business.

This is the future I’m building. Something that doesn’t just change the game, it rewrites the rules. And for the first time, I don’t need anyone’s approval to do it.

Which is why I don’t want traditional investors. I will not compromise on the vision, and will not open this company to the risk of being compromised by anyone who could subvert our values.

So I’m inviting you to be part of it; join me in answering this core question:

What if a billion-dollar company actually cared about people?

Join Me— As a Founder, Not Merely a Customer

“This isn’t just a business. This is the future I’m building. And for the first time, I don’t need anyone’s approval to do it.”

This company exists because I refuse to accept that success must come at the cost of people.

Five Pack Studios isn’t just another startup— it’s a challenge to everything broken today.

It’s proof that innovation, quality, and ethical business can thrive together without compromise.

But none of this is possible without you.

Founders aren’t just investors or backersyou are the proof of beliefliving evidence that the world is ready for something better.

And in return, you’ll receive more than just products— it secures your place with a company that refuses to play by the old rules.

  • Lifetime access to exclusive benefits.

  • Discounts and early access to our work,

  • A stake in a company that grows as you do, and supports your dreams in equal measure.

This is your chance to be part of something bigger.

To prove that business can be different.

To set a new standard.

To help write the ending.

If you’ve ever wanted to be part of something that actually changes things—now’s your chance.

—V. Aumber Hudson

Why a Pseudonym?

I gave up a personal life to chase my first dream. I’m not giving it up again to chase this one.

My real name isn’t a secret—it’s just not the point. Those who need to know, do. And anyone who wants to verify the story behind this, can.

Because Five Pack Studios was never about one person.
The name on the door doesn’t matter.
Only the mission does.